/* ============================================================
   Incito case-study website pages — shared design system
   Source of truth: the eleven case-study PDFs sent to Izzy
   2026-08-09 (Drive 1icCtUZ0vNBVqRGK1KWJJbb4dpMNm3PEW) and the
   approved Claude Design layouts behind them.
   Palette + type per the official 2024 Brand Style Guide:
   Poppins · teal #09AEC4 · aqua #99EFEC · grey #494949 · orange #FF4D00.
   Site chrome (header/footer) mirrors live incito.com
   (PP Neue Montreal · petrol #0092bc · footer blue gradient).
   ============================================================ */

:root{
  /* official palette */
  --teal:#09AEC4;
  --aqua:#99EFEC;
  --grey:#494949;
  --orange:#FF4D00;
  --white:#FFFFFF;

  /* ramps and working values (from the approved design tokens) */
  --teal-600:#0790A3;
  --teal-700:#067081;
  --navy:#04141F;                 /* cover + evidence stage ground */
  --ink-soft:rgba(73,73,73,.75);
  --ink-mute:rgba(73,73,73,.6);
  --line:rgba(73,73,73,.18);
  --line-strong:#494949;
  --tint-teal-06:rgba(9,174,196,.06);
  --tint-teal-08:rgba(9,174,196,.08);
  --tint-teal-10:rgba(9,174,196,.1);
  --tint-teal-14:rgba(9,174,196,.14);
  --tint-teal-16:rgba(9,174,196,.16);
  --tint-teal-18:rgba(9,174,196,.18);
  --tint-teal-22:rgba(9,174,196,.22);
  --tint-teal-24:rgba(9,174,196,.24);
  --tint-teal-30:rgba(9,174,196,.3);
  --tint-orange-08:rgba(255,77,0,.08);
  --tint-orange-10:rgba(255,77,0,.1);
  --grey-04:rgba(73,73,73,.04);
  --grey-05:rgba(73,73,73,.05);
  --grey-08:rgba(73,73,73,.08);
  --grey-12:rgba(73,73,73,.12);
  --grey-16:rgba(73,73,73,.16);

  /* on-dark */
  --od-90:rgba(255,255,255,.9);
  --od-76:rgba(255,255,255,.76);
  --od-70:rgba(255,255,255,.7);
  --od-66:rgba(255,255,255,.66);
  --od-55:rgba(255,255,255,.55);
  --od-50:rgba(255,255,255,.5);
  --od-45:rgba(255,255,255,.45);
  --od-42:rgba(255,255,255,.42);
  --od-line:rgba(255,255,255,.22);

  /* site chrome (live incito.com values) */
  --site-brand:#0092bc;
  --site-brand-dark:#0180a6;
  --site-accent:#ff5900;
  --ff-site:"PP Neue Montreal",-apple-system,"Segoe UI",Helvetica,Arial,sans-serif;

  --ff-doc:var(--ff-site);

  --measure-wide:1040px;
  --measure-copy:72ch;
}

*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--white);color:var(--grey);font-family:var(--ff-doc);font-size:16px;line-height:1.7;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto}
a{color:var(--teal-600);text-decoration:none}
a:hover{color:var(--teal-700)}
h1,h2,h3,p{margin:0}

/* ---------- internal-review banner ---------- */
.review-banner{background:var(--orange);color:#fff;font-family:var(--ff-doc);font-size:11px;font-weight:600;letter-spacing:.18em;text-transform:uppercase;text-align:center;padding:8px 16px;line-height:1.5}
.review-banner a{color:#fff;text-decoration:underline}

/* ---------- site header (mirrors live incito.com) ---------- */
.site-header{background:var(--navy);font-family:var(--ff-site)}
.site-header .bar{max-width:1240px;margin:0 auto;padding:18px 24px;display:flex;align-items:center;justify-content:space-between;gap:24px}
.site-header .logo img{width:150px;display:block}
.site-nav{display:flex;align-items:center;gap:28px}
.site-nav a{color:#fff;font-size:14.5px;font-weight:400;white-space:nowrap}
.site-nav a:hover{color:var(--aqua)}
.btn-consult{background:var(--site-brand);color:#fff !important;font-size:14.5px;font-weight:500;padding:11px 20px;white-space:nowrap;display:inline-block}
.btn-consult:hover{background:var(--site-brand-dark)}
.nav-toggle{display:none}
@media (max-width:960px){
  .site-nav{display:none}
  .nav-open .site-nav{display:flex;position:absolute;top:100%;left:0;right:0;background:var(--navy);flex-direction:column;align-items:flex-start;gap:0;padding:8px 24px 20px;z-index:50;border-top:1px solid var(--od-line)}
  .nav-open .site-nav a{padding:12px 0;font-size:16px;width:100%;border-bottom:1px solid rgba(255,255,255,.08)}
  .nav-open .site-nav a.btn-consult{border:none;text-align:center;margin-top:14px;padding:13px 20px}
  .site-header{position:relative}
  .nav-toggle{display:block;background:none;border:1px solid var(--od-line);color:#fff;font-family:var(--ff-site);font-size:13px;letter-spacing:.08em;text-transform:uppercase;padding:9px 14px;cursor:pointer}
}

/* ---------- document scaffolding ---------- */
.doc-section{padding:72px 24px}
.doc-section + .doc-section{border-top:1px solid var(--line)}
.doc-section .inner{max-width:var(--measure-wide);margin:0 auto}
.stage{background:var(--navy);color:#fff}
.stage.doc-section + .doc-section,.doc-section + .stage{border-top:none}
@media (max-width:720px){.doc-section{padding:52px 20px}}

/* kicker + tick + heading */
.kicker{font-size:12px;font-weight:600;letter-spacing:.24em;text-transform:uppercase;color:var(--teal)}
.stage .kicker{color:var(--aqua)}
.tick{width:52px;height:3px;background:var(--teal);margin:14px 0 26px}
h2.doc-h2{font-size:clamp(30px,4.1vw,46px);line-height:1.16;letter-spacing:-.026em;font-weight:700;color:var(--grey);max-width:30ch;text-wrap:balance;margin:0 0 22px}
.stage h2.doc-h2{color:#fff}
.lede{font-size:clamp(16px,1.9vw,17.5px);line-height:1.7;max-width:var(--measure-copy);margin:0 0 34px}
.stage .lede{color:var(--od-70)}

/* ---------- cover hero ---------- */
.cover{position:relative;background:var(--navy);color:#fff;overflow:hidden;padding:0 24px}
.cover .bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:.24}
.cover .scrim{position:absolute;inset:0;background:linear-gradient(175deg,rgba(4,20,31,.68) 0%,rgba(4,20,31,.94) 58%,#04141F 100%)}
.cover .inner{position:relative;max-width:var(--measure-wide);margin:0 auto;padding:26px 0 32px;display:flex;flex-direction:column}
.cover-top{display:flex;justify-content:flex-end;align-items:flex-start;gap:24px;margin-bottom:0;padding-bottom:14px}
.cover-kicker{font-size:11px;font-weight:600;letter-spacing:.28em;text-transform:uppercase;color:var(--od-55);text-align:right;line-height:2.1}
.cover h1{font-size:clamp(28px,3.4vw,42px);line-height:1.1;letter-spacing:-.028em;font-weight:700;color:#fff;max-width:34ch;text-wrap:balance;margin:0 0 16px}
.cover .cover-lede{font-size:clamp(15.5px,2vw,17.5px);line-height:1.58;color:var(--od-76);max-width:64ch}
.cover .tick{margin-bottom:18px}

/* cover stat band */
.stat-band{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--od-line);margin-top:24px;padding-top:18px}
.stat{padding:0 20px}
.stat:first-child{padding-left:0}
.stat + .stat{border-left:1px solid var(--od-line)}
.stat b{display:block;font-size:clamp(20px,2.6vw,25px);font-weight:700;line-height:1.15;letter-spacing:-.02em;color:#fff}
.stat.hi b{color:var(--aqua)}
.stat.dim b{color:var(--od-70)}
.stat span{display:block;font-size:10px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--od-50);margin-top:10px;line-height:1.6}
@media (max-width:720px){
  .stat-band{grid-template-columns:1fr}
  .stat{padding:14px 0}
  .stat + .stat{border-left:none;border-top:1px solid var(--od-line)}
}

/* cover meta row */
.meta-row{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:20px;padding-top:16px;border-top:1px solid var(--od-line)}
.meta-row .m b{display:block;font-size:10px;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--od-42);margin-bottom:8px}
.meta-row .m div{font-size:11.5px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:rgba(255,255,255,.88);line-height:1.6}
.meta-row .m div.status-draft{color:var(--orange)}
.meta-row .m div.status-anon{color:var(--aqua)}
@media (max-width:720px){.meta-row{grid-template-columns:1fr;gap:14px}}

/* ---------- exhibit head ---------- */
.exhibit-head{display:flex;justify-content:space-between;align-items:flex-end;gap:16px;padding-bottom:10px;border-bottom:1px solid var(--line-strong);margin-bottom:26px}
.exhibit-head .xl{font-size:11px;font-weight:600;letter-spacing:.22em;text-transform:uppercase;color:var(--ink-mute)}
.stage .exhibit-head{border-bottom-color:rgba(255,255,255,.5)}
.stage .exhibit-head .xl{color:var(--od-45)}
.exhibit-head .xtag{font-size:10px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:var(--orange);background:var(--tint-orange-10);padding:5px 10px;white-space:nowrap}
@media (max-width:640px){.exhibit-head{flex-direction:column;align-items:flex-start;gap:10px}}

/* ---------- two-column compare (Exhibit: fragmented vs system) ---------- */
.compare{display:grid;grid-template-columns:1fr 1fr;gap:34px;align-items:stretch}
.compare .col-label{font-size:11px;font-weight:600;letter-spacing:.18em;text-transform:uppercase;margin-bottom:16px}
.compare .col-label.bad{color:var(--orange)}
.compare .col-label.good{color:var(--teal)}
.compare .rows{display:grid;gap:10px}
.compare .row{padding:14px 20px;font-size:14.5px;line-height:1.45;color:var(--grey);display:flex;align-items:center;min-height:52px}
.compare .bad-side .row{background:var(--tint-orange-08)}
.compare .good-side .row{background:var(--tint-teal-10)}
.compare .row.final{font-size:15px;font-weight:600;color:#fff}
.compare .bad-side .row.final{background:var(--orange)}
.compare .good-side .row.final{background:var(--teal)}
@media (max-width:720px){.compare{grid-template-columns:1fr;gap:28px}}

/* ---------- chain rows (label + card) ---------- */
.chain{display:grid;gap:8px}
.chain .link{display:grid;grid-template-columns:190px 1fr;gap:22px;align-items:stretch}
.chain .lk{font-size:11px;font-weight:600;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-mute);align-self:center}
.chain .lk.bad{color:var(--orange)}
.chain .lk.good{color:var(--teal)}
.chain .lc{background:var(--tint-teal-10);padding:14px 20px;font-size:15px;line-height:1.55}
.chain .lc.solid-bad{background:var(--orange);color:#fff;font-weight:700;font-size:clamp(17px,2.2vw,21px);letter-spacing:-.01em}
.chain .lc.solid-good{background:var(--teal);color:#fff;font-weight:600}
@media (max-width:720px){.chain .link{grid-template-columns:1fr;gap:6px}.chain .lk{align-self:auto}}

/* ---------- numbered step cards ---------- */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:3px}
.steps.three{grid-template-columns:repeat(3,1fr)}
.step{padding:24px 20px 26px;min-height:180px;display:flex;flex-direction:column}
.steps .step:nth-child(1){background:var(--tint-teal-10)}
.steps .step:nth-child(2){background:var(--tint-teal-16)}
.steps .step:nth-child(3){background:var(--tint-teal-22)}
.steps .step:nth-child(4){background:var(--tint-teal-30)}
.step .n{font-size:11px;font-weight:700;color:var(--orange);letter-spacing:.1em;margin-bottom:14px}
.step h3{font-size:14.5px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--grey);margin:0 0 10px}
.step p{font-size:13.5px;line-height:1.6}
@media (max-width:900px){.steps,.steps.three{grid-template-columns:1fr 1fr}}
@media (max-width:540px){.steps,.steps.three{grid-template-columns:1fr}.step{min-height:0}}

/* ---------- ownership / mechanism cards (grey 2x2) ---------- */
.own-grid{display:grid;grid-template-columns:1fr 1fr;gap:3px}
.own{padding:22px 26px;min-height:120px;display:flex;flex-direction:column;justify-content:center}
.own-grid .own:nth-child(1){background:var(--grey-04)}
.own-grid .own:nth-child(2){background:var(--grey-08)}
.own-grid .own:nth-child(3){background:var(--grey-12)}
.own-grid .own:nth-child(4){background:var(--grey-16)}
.own b{font-size:11px;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--teal);margin-bottom:10px;display:block}
.own.o-orange b{color:var(--orange)}
.own p{font-size:14.5px;line-height:1.6}
@media (max-width:720px){.own-grid{grid-template-columns:1fr}.own{min-height:0}}

/* ---------- quote band ---------- */
.quote-band{background:var(--tint-teal-10);border-left:4px solid var(--teal);padding:20px 26px;font-size:clamp(16px,2vw,17.5px);line-height:1.5;font-weight:600;color:var(--grey);letter-spacing:-.01em;margin-top:34px}
.stage .quote-band{background:rgba(9,174,196,.16);color:#fff}

/* ---------- notes, callouts, caveats ---------- */
.note{font-size:13px;line-height:1.65;color:var(--ink-soft)}
.note.pushed{margin-top:26px;padding-top:14px;border-top:1px solid var(--line)}
.callout{margin-top:22px;border:1px solid rgba(73,73,73,.32);padding:18px 24px}
.callout b{display:block;font-size:10px;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--ink-mute);margin-bottom:10px}
.callout p{font-size:15px;line-height:1.65}
.caveat{margin-top:18px;background:var(--tint-orange-08);border-left:4px solid var(--orange);padding:16px 22px}
.caveat b{display:block;font-size:10px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:var(--orange);margin-bottom:10px}
.caveat p{font-size:14px;line-height:1.65}
.loop-note{display:flex;align-items:center;gap:14px;margin-top:12px;padding:14px 22px;background:var(--tint-teal-08);border-left:3px solid var(--teal)}
.loop-note svg{flex:none;width:18px;height:18px}
.loop-note span{font-size:13.5px;line-height:1.55}
.plain-note{margin-top:14px;padding:14px 22px;background:var(--grey-05);font-size:13px;line-height:1.6}

/* ---------- spec / definition rows ---------- */
.spec-rows .sr{display:grid;grid-template-columns:230px 1fr;gap:26px;align-items:baseline;padding:12px 0;border-bottom:1px solid var(--line)}
.spec-rows .sk{font-size:11px;font-weight:600;letter-spacing:.18em;text-transform:uppercase;color:var(--orange)}
.spec-rows .sk.teal{color:var(--teal)}
.spec-rows .sv{font-size:15px;line-height:1.6}
.spec-rows .sv.big{font-size:19px;font-weight:700;letter-spacing:-.01em}
.spec-rows .sv.big.teal{color:var(--teal)}
@media (max-width:640px){.spec-rows .sr{grid-template-columns:1fr;gap:6px}}

/* implication rows (term + description, deepening teal) */
.imp-rows .ir{display:grid;grid-template-columns:224px 1fr;gap:26px;align-items:baseline;padding:12px 22px;margin-bottom:2px}
.imp-rows .ir:nth-child(1){background:var(--tint-teal-06)}
.imp-rows .ir:nth-child(2){background:var(--tint-teal-10)}
.imp-rows .ir:nth-child(3){background:var(--tint-teal-14)}
.imp-rows .ir:nth-child(4){background:var(--tint-teal-18)}
.imp-rows .ir:nth-child(5){background:var(--tint-teal-24)}
.imp-rows .it{font-size:15px;font-weight:600;color:var(--grey)}
.imp-rows .ir:last-child .it.hi{color:var(--teal)}
.imp-rows .id{font-size:14.5px;line-height:1.55}
@media (max-width:640px){.imp-rows .ir{grid-template-columns:1fr;gap:6px}}

/* ---------- dark evidence exhibits ---------- */
.bars{display:grid;gap:18px;padding-top:26px}
.bar-row{display:grid;grid-template-columns:110px 1fr;gap:18px;align-items:center}
.bar-row .bl{font-size:11px;font-weight:600;letter-spacing:.18em;text-transform:uppercase;color:var(--od-55)}
.bar-row .bar-track{display:flex;align-items:center;gap:14px}
.bar-row .bar{height:44px}
.bar-row .bar.before{background:var(--orange)}
.bar-row .bar.after{background:var(--aqua)}
.bar-row .bv{font-size:clamp(22px,3vw,30px);font-weight:700;letter-spacing:-.02em;white-space:nowrap}
.bar-row .bv.before{color:var(--orange)}
.bar-row .bv.after{color:var(--aqua)}
.bar-note{font-size:clamp(15px,2vw,17px);font-weight:600;color:var(--od-90);margin-top:6px}
.exhibit-src{display:flex;justify-content:space-between;gap:20px;font-size:11px;line-height:1.7;color:var(--od-45);margin-top:16px;padding-top:12px;border-top:1px solid var(--od-line)}
.doc-section:not(.stage) .exhibit-src{color:var(--ink-mute);border-top-color:var(--line)}
@media (max-width:640px){.bar-row{grid-template-columns:1fr;gap:8px}.exhibit-src{flex-direction:column;gap:6px}}

/* column chart variant */
.colchart{display:grid;grid-template-columns:56px 1fr;gap:0 18px;padding-top:26px}
.colchart .yaxis{display:flex;flex-direction:column;justify-content:space-between;height:186px;font-size:10px;font-weight:600;letter-spacing:.12em;color:var(--od-42);text-align:right;padding-right:4px}
.colchart .plot{position:relative;height:186px;border-bottom:2px solid rgba(255,255,255,.6)}
.colchart .gl{position:absolute;left:0;right:0;height:1px;background:rgba(255,255,255,.14)}
.colchart .col{position:absolute;bottom:0}
.colchart .col.before{background:var(--orange)}
.colchart .col.after{background:var(--aqua)}
.colchart .cv{position:absolute;text-align:center;font-size:21px;font-weight:700;letter-spacing:-.02em}
.colchart .cv.before{color:var(--orange)}
.colchart .cv.after{color:var(--aqua)}
.colchart .xlabels{position:relative;height:22px;padding-top:10px;font-size:10px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--od-55);grid-column:2}

/* dark stat pair */
.dark-stats{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin-top:34px;padding-top:24px;border-top:1px solid var(--od-line)}
.dark-stats.three{grid-template-columns:repeat(3,1fr)}
.dark-stats .ds b{display:block;font-size:clamp(26px,3.4vw,34px);font-weight:700;letter-spacing:-.02em;color:#fff;line-height:1.1}
.dark-stats .ds.dim b{color:var(--od-70)}
.dark-stats .ds span{display:block;font-size:10.5px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--od-50);margin-top:10px;line-height:1.6}
@media (max-width:640px){.dark-stats,.dark-stats.three{grid-template-columns:1fr}}

/* evidence classification list */
.ev-class{margin-top:34px}
.ev-class .ec-title{font-size:10.5px;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--aqua);margin-bottom:14px}
.ev-class .ec{display:grid;grid-template-columns:16px 1fr;gap:12px;align-items:baseline;font-size:13.5px;line-height:1.6;color:var(--od-66);margin-bottom:10px}
.ev-class .dot{color:var(--aqua)}
.ev-class .dot.hollow{color:var(--od-45)}
.ev-class strong{color:#fff;font-weight:600}
.ev-class .ec-src{margin-top:14px;font-size:11.5px;line-height:1.65;color:var(--od-45)}

/* ---------- CTA band ---------- */
.cta-band{background:var(--navy);color:#fff;padding:26px 30px;margin-top:38px;display:flex;justify-content:space-between;align-items:flex-end;gap:30px}
.stage .cta-band{border:1px solid var(--od-line)}
.cta-band .ct b{display:block;font-size:clamp(17px,2.4vw,20px);font-weight:700;line-height:1.3;letter-spacing:-.015em;margin-bottom:8px}
.cta-band .ct p{font-size:15px;line-height:1.55;color:var(--od-76)}
.cta-band .cc{text-align:right;font-size:13px;line-height:1.9;color:var(--aqua);white-space:nowrap;font-weight:500}
.cta-band .cc a{color:var(--aqua)}
@media (max-width:720px){.cta-band{flex-direction:column;align-items:flex-start}.cta-band .cc{text-align:left}}

/* ---------- evidence & permission gate ---------- */
.gate{margin-top:34px;padding-top:16px;border-top:1px solid var(--line)}
.gate b{display:block;font-size:10.5px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:var(--orange);margin-bottom:10px}
.gate.src b{color:var(--teal)}
.gate p{font-size:12.5px;line-height:1.7;color:var(--ink-soft)}

/* document end line */
.doc-end{max-width:var(--measure-wide);margin:0 auto;padding:0 0 8px;display:flex;justify-content:space-between;gap:16px;font-size:10px;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--ink-mute)}
@media (max-width:640px){.doc-end{flex-direction:column;gap:4px}}

/* ---------- arrows (Poppins has no U+2192) ---------- */
.arw{display:inline-block;vertical-align:middle;width:.95em;height:.55em;position:relative;margin:0 .12em}
.arw::before{content:"";position:absolute;left:0;top:50%;width:100%;height:2px;background:currentColor;transform:translateY(-50%)}
.arw::after{content:"";position:absolute;right:0;top:50%;width:.38em;height:.38em;border-top:2px solid currentColor;border-right:2px solid currentColor;transform:translateY(-50%) rotate(45deg)}
.arw.down{transform:rotate(90deg)}

/* ---------- index (portfolio hub) ---------- */
.hub-list{display:grid;gap:14px;margin-top:8px}
.hub-card{display:grid;grid-template-columns:64px 1fr auto;gap:22px;align-items:center;border:1px solid var(--line);padding:22px 26px;color:var(--grey);transition:border-color .15s ease,background .15s ease}
.hub-card:hover{border-color:var(--teal);background:var(--tint-teal-06);color:var(--grey)}
.hub-card .num{font-size:22px;font-weight:700;color:var(--teal);letter-spacing:-.01em}
.hub-card .hc-client{font-size:11px;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--ink-mute);margin-bottom:6px}
.hub-card .hc-title{font-size:clamp(16px,2vw,19px);font-weight:600;line-height:1.35;letter-spacing:-.01em}
.hub-card .hc-meta{font-size:11px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-mute);margin-top:8px}
.hub-card .hc-meta .res{color:var(--teal-700)}
.hub-card .go{font-size:12px;font-weight:600;letter-spacing:.18em;text-transform:uppercase;color:var(--teal);white-space:nowrap}
@media (max-width:720px){.hub-card{grid-template-columns:1fr;gap:10px}.hub-card .go{display:none}}

/* ---------- site footer (mirrors the live incito.com homepage footer) ----------
   Ground #001721, teal group headings, white links, petrol CTA button,
   centered teal copyright band. */
.site-footer{background:#001721;color:#fff;font-family:var(--ff-site)}
.site-footer .ft-wrap{max-width:1300px;margin:0 auto;padding:80px 32px 64px}
.site-footer .ft-top{display:flex;justify-content:space-between;align-items:center;gap:32px;margin-bottom:64px}
.site-footer .ft-top img{width:min(300px,64vw);display:block}
.btn-footer{background:var(--site-brand);color:#fff !important;font-size:16px;font-weight:400;padding:16px 28px;white-space:nowrap;display:inline-flex;align-items:center;gap:14px}
.btn-footer:hover{background:var(--site-brand-dark)}
.btn-footer .arw{width:1.7em;height:.62em}
.site-footer .ft-grid{display:grid;grid-template-columns:.9fr 1.25fr 1.85fr;gap:24px 72px}
.site-footer .fgroup + .fgroup{margin-top:56px}
.site-footer .fh{font-size:20px;font-weight:400;color:var(--site-brand);margin-bottom:22px;letter-spacing:.01em}
.site-footer .ft-grid a,.site-footer .ft-grid p{display:block;font-size:15.5px;line-height:1.55;color:rgba(255,255,255,.96);margin:0 0 13px;font-weight:400}
.site-footer .ft-grid a:hover{color:var(--site-brand)}
.site-footer .cols2{columns:2;column-gap:48px}
.site-footer .cols2 a{break-inside:avoid}
.site-footer .addr{margin-top:26px;color:rgba(255,255,255,.85) !important}
.site-footer .copyright{border-top:1px solid rgba(255,255,255,.07);background:#00131c;text-align:center;padding:26px 24px;font-size:14px;color:var(--site-brand)}
.site-footer .copyright a{color:var(--site-brand);text-decoration:underline;text-underline-offset:3px}
.site-footer .copyright a:hover{color:#fff}
@media (max-width:960px){
  .site-footer .ft-wrap{padding:56px 24px 44px}
  .site-footer .ft-grid{grid-template-columns:1fr 1fr;gap:24px 40px}
  .site-footer .ft-top{flex-direction:column;align-items:flex-start;gap:26px;margin-bottom:44px}
  .site-footer .fgroup + .fgroup{margin-top:44px}
}
@media (max-width:600px){
  .site-footer .ft-grid{grid-template-columns:1fr}
  .site-footer .fgroup + .fgroup{margin-top:36px}
  .site-footer .fh{margin-bottom:16px}
  .site-footer .cols2{columns:2;column-gap:28px}
}

/* ---------- restrained reveal motion (screen only, progressive) ----------
   Content is visible by default; html.motion is added by assets/reveal.js,
   so nothing is hidden when JS is unavailable. Numbers never animate. */
@media screen and (prefers-reduced-motion:no-preference){
  html.motion .reveal{opacity:0;transform:translateY(12px);transition:opacity .52s ease,transform .52s ease}
  html.motion .reveal.in{opacity:1;transform:none}

  /* Exhibit spec rows (orange labels) settle in on a short stagger. */
  html.motion .reveal .spec-rows .sr{opacity:0;transform:translateY(10px)}
  html.motion .reveal.in .spec-rows .sr{opacity:1;transform:none;transition:opacity .5s ease,transform .5s ease}
  html.motion .reveal.in .spec-rows .sr:nth-child(1){transition-delay:.06s}
  html.motion .reveal.in .spec-rows .sr:nth-child(2){transition-delay:.14s}
  html.motion .reveal.in .spec-rows .sr:nth-child(3){transition-delay:.22s}
  html.motion .reveal.in .spec-rows .sr:nth-child(4){transition-delay:.30s}
  html.motion .reveal.in .spec-rows .sr:nth-child(5){transition-delay:.38s}
  html.motion .reveal.in .spec-rows .sr:nth-child(6){transition-delay:.46s}
  html.motion .reveal.in .spec-rows .sr:nth-child(n+7){transition-delay:.54s}

  /* Exhibit 2 bars wipe in left to right, matching the widening-commitment reading. */
  html.motion .reveal .x-stairs .x-bar{clip-path:inset(0 100% 0 0)}
  html.motion .reveal .x-stairs .x-label{opacity:0}
  html.motion .reveal.in .x-stairs .x-bar{clip-path:inset(0 0 0 0);transition:clip-path .60s cubic-bezier(.22,.61,.36,1)}
  html.motion .reveal.in .x-stairs .x-label{opacity:1;transition:opacity .4s ease}
  html.motion .reveal.in .x-stairs .x-col:nth-child(1) .x-bar{transition-delay:.06s}
  html.motion .reveal.in .x-stairs .x-col:nth-child(1) .x-label{transition-delay:.06s}
  html.motion .reveal.in .x-stairs .x-col:nth-child(2) .x-bar{transition-delay:.20s}
  html.motion .reveal.in .x-stairs .x-col:nth-child(2) .x-label{transition-delay:.20s}
  html.motion .reveal.in .x-stairs .x-col:nth-child(3) .x-bar{transition-delay:.34s}
  html.motion .reveal.in .x-stairs .x-col:nth-child(3) .x-label{transition-delay:.34s}
  html.motion .reveal.in .x-stairs .x-col:nth-child(4) .x-bar{transition-delay:.48s}
  html.motion .reveal.in .x-stairs .x-col:nth-child(4) .x-label{transition-delay:.48s}
}
@media print{
  .review-banner,.site-header,.site-footer{display:none}
  .doc-section{padding:36pt 0}
}


/* ---------- persistent conversion CTA (fixed, bottom right) ---------- */
.cs-cta{position:fixed;right:22px;bottom:22px;z-index:60;display:inline-flex;align-items:center;
  background:var(--orange);color:#fff;text-decoration:none;
  font-size:12.5px;font-weight:600;letter-spacing:.09em;text-transform:uppercase;
  padding:16px 24px;border-radius:0;box-shadow:0 8px 26px rgba(0,0,0,.30)}
.cs-cta:hover{background:#E64500;color:#fff}
.cs-cta:focus-visible{outline:3px solid #fff;outline-offset:2px}
@media screen and (prefers-reduced-motion:no-preference){
  .cs-cta{transition:background .2s ease,transform .2s ease,box-shadow .2s ease}
  .cs-cta:hover{transform:translateY(-2px);box-shadow:0 12px 30px rgba(0,0,0,.36)}
}
@media (max-width:640px){.cs-cta{right:12px;bottom:12px;padding:13px 17px;font-size:11px;letter-spacing:.07em}}
@media print{.cs-cta{display:none}}


/* ---------- strategic motion on exhibits (screen only, progressive) ----------
   Content is visible without JS; html.motion is only added by reveal.js.
   clip-path is used instead of scale so labels inside bars never distort. */
@media screen and (prefers-reduced-motion:no-preference){

  /* Horizontal bars grow left to right, in reading order. */
  html.motion .reveal .bar,
  html.motion .reveal .sg-bar,
  html.motion .reveal .x-scope-bar,
  html.motion .reveal .bar-track > *{clip-path:inset(0 100% 0 0)}
  html.motion .reveal.in .bar,
  html.motion .reveal.in .sg-bar,
  html.motion .reveal.in .x-scope-bar,
  html.motion .reveal.in .bar-track > *{clip-path:inset(0 0 0 0);transition:clip-path .62s cubic-bezier(.22,.61,.36,1)}

  /* Vertical columns rise from their baseline. */
  html.motion .reveal .colchart .col,
  html.motion .reveal .pl-bar,
  html.motion .reveal .x-spikechart .x-bar,
  html.motion .reveal .x-stackchart .x-bar{clip-path:inset(100% 0 0 0)}
  html.motion .reveal.in .colchart .col,
  html.motion .reveal.in .pl-bar,
  html.motion .reveal.in .x-spikechart .x-bar,
  html.motion .reveal.in .x-stackchart .x-bar{clip-path:inset(0 0 0 0);transition:clip-path .58s cubic-bezier(.22,.61,.36,1)}

  /* Stagger whichever series is present, so exhibits read in sequence. */
  html.motion .reveal.in .bar-row:nth-child(1) .bar,
  html.motion .reveal.in .colchart .col:nth-child(1),
  html.motion .reveal.in .x-spikechart .x-bar:nth-child(1),
  html.motion .reveal.in .x-stackchart .x-bar:nth-child(1),
  html.motion .reveal.in .pl-col:nth-child(1) .pl-bar{transition-delay:.06s}
  html.motion .reveal.in .bar-row:nth-child(2) .bar,
  html.motion .reveal.in .colchart .col:nth-child(2),
  html.motion .reveal.in .x-spikechart .x-bar:nth-child(2),
  html.motion .reveal.in .x-stackchart .x-bar:nth-child(2),
  html.motion .reveal.in .pl-col:nth-child(2) .pl-bar{transition-delay:.17s}
  html.motion .reveal.in .bar-row:nth-child(3) .bar,
  html.motion .reveal.in .colchart .col:nth-child(3),
  html.motion .reveal.in .x-spikechart .x-bar:nth-child(3),
  html.motion .reveal.in .x-stackchart .x-bar:nth-child(3),
  html.motion .reveal.in .pl-col:nth-child(3) .pl-bar{transition-delay:.28s}
  html.motion .reveal.in .bar-row:nth-child(n+4) .bar,
  html.motion .reveal.in .colchart .col:nth-child(n+4),
  html.motion .reveal.in .x-spikechart .x-bar:nth-child(n+4),
  html.motion .reveal.in .x-stackchart .x-bar:nth-child(n+4),
  html.motion .reveal.in .pl-col:nth-child(n+4) .pl-bar{transition-delay:.39s}

  /* Step cards settle in sequence. */
  html.motion .reveal .steps > *{opacity:0;transform:translateY(10px)}
  html.motion .reveal.in .steps > *{opacity:1;transform:none;transition:opacity .5s ease,transform .5s ease}
  html.motion .reveal.in .steps > *:nth-child(1){transition-delay:.06s}
  html.motion .reveal.in .steps > *:nth-child(2){transition-delay:.15s}
  html.motion .reveal.in .steps > *:nth-child(3){transition-delay:.24s}
  html.motion .reveal.in .steps > *:nth-child(n+4){transition-delay:.33s}
}


/* ---------- case-study index: hero sub-line, hero button, card description ---------- */
.cover-sub{margin-top:14px;font-size:14px;line-height:1.6;color:var(--od-55);max-width:62ch}
.cover-btn{display:inline-block;margin-top:26px;background:var(--teal);color:#062a30;text-decoration:none;
  font-size:12.5px;font-weight:700;letter-spacing:.09em;text-transform:uppercase;padding:15px 26px;border-radius:0}
.cover-btn:hover{background:var(--aqua);color:#062a30}
.cover-btn:focus-visible{outline:3px solid #fff;outline-offset:2px}
@media screen and (prefers-reduced-motion:no-preference){
  .cover-btn{transition:background .2s ease,transform .2s ease}
  .cover-btn:hover{transform:translateY(-2px)}
}
.hub-card .hc-desc{margin-top:8px;font-size:14px;line-height:1.6;color:var(--ink-mute);max-width:74ch}
@media (max-width:640px){
  .hub-card{grid-template-columns:1fr;gap:10px}
  .hub-card .go{justify-self:start}
}

/* Owner direction: match the homepage typeface and heading weight. */
.cover h1, h2.doc-h2 { font-weight:500; }

/* Single portfolio: original homepage client-story photography. */
.featured-client-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:0;margin-top:30px}
.featured-client{position:relative;display:block;aspect-ratio:1/1;overflow:hidden;color:#fff;background:var(--navy)}
.featured-client-photo{display:block;width:100%;height:100%;object-fit:cover}
.featured-client::after{content:"";position:absolute;inset:40% 0 0;background:linear-gradient(transparent,rgba(0,16,25,.86))}
.featured-client-logo{position:absolute;z-index:2;top:0;right:0;width:45%;height:72px;display:flex;align-items:center;justify-content:center;background:#005aaa;padding:16px}
.featured-client-logo img{max-width:100%;max-height:100%;object-fit:contain}
.featured-client-copy{position:absolute;z-index:2;left:24px;right:22px;bottom:24px}
.featured-client-copy p{font-size:16px;line-height:1.3;margin:0 0 4px;color:#fff}
.featured-client-copy h3{font-family:var(--ff-site);font-size:32px;font-weight:500;line-height:1.08;color:#17bdd9;margin:0 0 6px}
.featured-client-copy span{display:block;font-size:13px;font-weight:500;margin-top:16px;color:#fff}
.featured-client:focus-visible{outline:3px solid var(--aqua);outline-offset:4px}
.featured-client:hover .featured-client-copy span{text-decoration:underline;text-underline-offset:4px}
.hub-list{display:grid;grid-template-columns:1fr;gap:16px}
.hub-card{display:grid;grid-template-columns:44px minmax(0,1fr);gap:20px;align-items:start;padding:26px}
.hub-card .hc-copy{min-width:0}
.hub-card .hc-title{font-family:var(--ff-site);font-weight:500}
.hub-card .go{display:block;white-space:normal;margin-top:18px}
.legacy-video-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:28px;margin-top:30px}
.legacy-video-grid figure{margin:0;scroll-margin-top:120px}
.legacy-video{aspect-ratio:16/9;background:var(--navy)}
.legacy-video iframe{display:block;width:100%;height:100%;border:0}
.legacy-video-grid figcaption{font-size:16px;font-weight:500;margin-top:12px;line-height:1.5}
@media(max-width:800px){.featured-client-grid{grid-template-columns:1fr;gap:20px;max-width:500px}.featured-client-copy h3{font-size:36px}.legacy-video-grid{grid-template-columns:1fr}.hub-card{grid-template-columns:1fr;gap:10px;padding:22px}}
.case-study-hub .cs-cta{display:none}
.legacy-video-grid figure{scroll-margin-top:120px}